Introducing HyperUX - The Future of AI-Driven Personalisation in FinTech
HyperUX is an open-source project aimed at revolutionizing fintech through AI-driven hyper-personalization, offering real-time, individually tailored user experiences.
My name is Pourya /'puryɒ/. Senior Product Engineer with over 10 years of experience architecting high-performance web applications, scalable SaaS platforms, and AI-native products. Deeply proficient in the modern React ecosystem (Next.js, TypeScript) and Python (FastAPI, PydanticAI), I combine hands-on technical execution with a product mindset to deliver complex solutions internationally — both in-office and remotely.
TradingStandard
Founding Product Engineer architecting a component-driven B2B SaaS platform and AI-native products using Next.js, Python, and agentic AI — nominated for 'Best AI Solution for Financial Services'.
Zeal Tech Ltd
Re-architected the MyZFX web portal with a new design system, cutting page-load times by 40% and reducing onboarding drop-offs by 30%.
Zeal Tech Ltd
Delivered the company's first mobile trading application (iOS/Android) and localized web platforms, scaling to 100k downloads with a 50% week-one activation rate.
Sitejet
Led the architectural migration to modern React hooks and a scalable design system, reducing page-load time by 40% and halving development cycle time. Contributed to Sitejet's acquisition by Plesk.
Strands
Built flagship BFM/PFM web apps used by 800+ banks globally, maintaining 99.9% SLA across multi-tenant deployments.
Strands
Contributed to the development of an AI-powered financial management tool, improving user engagement and positioning Huntington Bank as a digital leader in USA.
Strands
Front-End Engineer for the AI-driven BFM product that provided SMEs with advanced financial tools, driving innovation in digital banking across Southeast Asia.
Exness
Engineered high-traffic trading competition campaigns with real-time leaderboards, managing the full engineering lifecycle from front-end implementation to product iteration.
B2B International SDN BHD
Led front-end development for a cloud warehouse portal, optimizing UI workflows to reduce order-processing steps from 10 to 6 and establishing test coverage from 0% to 85%.
HyperUX is an open-source project aimed at revolutionizing fintech through AI-driven hyper-personalization, offering real-time, individually tailored user experiences.
React Hooks and Context API can effectively replicate Redux's state management features, allowing for the creation of a global store, handling reducers, and managing actions.
To optimize React's performance and avoid unnecessary re-renders, developers should avoid common mistakes such as using object literals in props, passing anonymous functions, and overusing or spreading unnecessary props.